Sheryl Roberts

Fashion model and actress turned shop owner and curator of vintage, sustainable, and indie made fashion

After years in the entertainment industry, Sheryl turned her passion for vintage and second-hand shopping into a retail concept, called IndigoStyle Vintage. At her Brooklyn shop, Sheryl showcases eclectic, recycled, and chic clothes and accessories. Her years of runway, showroom, and print modeling laid the foundation for her talent in sourcing stylish apparel at accessible prices.

As part of our 2018 AFROPUNK weekend experience, we partnered with Sheryl for our Boutique Shopping tour, featuring independent fashion designers, vintage shop owners, and local Brooklyn makers.

The following post is part of a Q&A series with the artists, chefs, curators, and business owners we partnered with to celebrate the cultural force that is Brooklyn.
Tell us something about you and /or IndigoStyle Vintage we wouldn't know from reading your bio.
I love myself and my complexion so I turned that childhood trauma into a triumph.
About me. I was teased and bullied growing up because I was dark skinned, tall, skinny and had thick coke bottle glasses and i was flat chested. Lol!!! All the things that made for great modeling. About the store. IndigoStyle got that name because growing up kids called me blue-black and spookberry, and all kinds of names. But I love myself and my complexion so I turned that childhood trauma into a triumph.
When and how did you first discover your passion for fashion?
I was a tomboy growing up but loved to look in the magazines. Once I became a fashion model, I really began to take more of an interest in fashion.
What do you love most about living and working in Brooklyn? As Brooklyn has changed in recent years, how has that impacted your industry?
I love Brooklyn because it has a distinctive feel of purpose and community. Brooklyn has flavor, soul, roots and a vibrancy like no other place. And it is full of the most eclectic and beautiful people ever!!! I think as Brooklyn has changed, it has brought more attention to what was already being cultivated here. It validated us although we did not ask for nor need it. But the gentrification has made more people of color realize the need to get in now and open businesses before they are blocked because of escalating prices.
"I love Brooklyn because it has a distinctive feel of purpose and community."
Why did you decide to start your own thing? What has been the most rewarding part?
My shop is all about love and honesty and wanting each customer to look uniquely his or her best.
I decided to open IndigoStyle Vintage as a hobby and proof of concept at first. As it grew and folks took notice I took the leap and opened in a brick and mortar shop. Honestly, I initially intended to only be an e-commerce shop with pop up events and monthly shopping parties. And I may go back to the monthly shopping parties at my brownstone because I love making women feel confident and beautiful in a safe place. And it's fun! My shop is all about love and honesty and wanting each customer to look uniquely his or her best. I want to be the statement go-to pieces in everyones closet that gets you compliments.
What are you most looking forward to sharing with our group during the AFROPUNK weekend experience?
I am looking forward to exposing more people to vintage, sustainable and indie made fashion. IndigoStyle Vintage carries almost a dozen makers of new items such as bags, t-shirts and clothing that are made by people of color. They all make unique items sold only at a few retail shops. And I want them to get some dope unique vintage pieces and most importantly, I want them to get that Brooklyn flavor.
Learn more about Sheryl and IndigoStyle Vintage on her website and connect on Instagram.

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More in this series
Brooklyn Highlights: a Q&A series with the amazing artists, writers, chefs, designers, and business owners we've partnered with to celebrate the cultural force that is Brooklyn.